SINPAVA is the employers' union in Vale do Aço, representing the food, baking, confectionery, and pasta industries. It works to defend entrepreneurial rights and promote category development on various fronts, driving the socio-economic advancement of the region.

Upon completing 34 years, the union sought to assert its current growth phase by introducing a new brand to its associates and partners. The goal was to modernize its brand, which was established at the institution's inception, and highlight its key attributes of responsibility, experience, commitment, and attention to entrepreneurs.

As the industries represented by SINPAVA belong to various food segments, the symbol is the deconstruction and division into eight equal parts of a larger triangle. The national food pyramid comprises 8 food groups, covered by the different industries. The arrangement in a circular pattern represents associativism and the collective movement of all involved towards a single goal, mutual growth.

Logo design | Visual Identity

Ipatinga/MG - BRA - 2023