R11 Design

R11 Design is an independent studio, born 6 years ago in Minas Gerais - Brazil, specialized in brand development, packaging, and naming for professionals and companies of various sizes and business sectors.

This development is driven by a strategic design vision, empathy, creativity, and multidisciplinary knowledge acquired and applied in the different projects carried out here.

Um estúdio interessado por histórias, movido pela criatividade e comprometido com a transformação.

A studio fascinated by stories, driven by creativity, and committed to transformation.

Listed by DesignRush

More than just a statement, it's the belief about building strong brands and the studio's methodology.

More than just being a statement, "Understand, Create & Transform" represents the belief that a strong brand is built upon understanding stories, contexts, and strategies; creating connections, scenarios, and creative concepts; and transforming ideas into concrete brands, businesses, and relationships between the brand and all stakeholders. Equally important, it also represents the studio's project methodology.

Create &


For businesses that are starting or need a revitalization, the studio provides services in logo design or redesign and visual identities, always aligning business strategies with design strategies.

The studio helps you with...



Just like the visual expression of a brand needs to be strategic, the packaging of its products also requires the same approach. That's why the studio observes the market, the product, and its relationship with consumers to create packaging that connects the brand, product, and consumer.

Creating names can sometimes be straightforward, but with the increasing competitiveness and the birth of thousands of brands each year, it can become a complex task. The studio develops names that aim to differentiate and ensure exclusivity of use in the segment, with strategic and impactful names.