After years of operation in the market, Serrato Rústicos (formerly known as Serraria Grama) has defined new objectives and sought to revamp its brand to reposition itself in the rustic furniture segment, increase its digital presence, and expand its territorial reach.
Naming and visual identity projects were developed with the aim of dissociating the brand name from the neighborhood name where the company is established and creating a strong name and brand with a unique personality in the segment, showcasing its strength, simplicity, and beauty.
"Serrato" emerges from the combination of the words "serraria" (sawmill), which gave birth to the business, and "artesanato" (craftsmanship), highlighting the meticulous and manual production process of their pieces and the products acquired through partners.
Naming | Visual Identity
Juiz de Fora/MG - Brazil - 2023