A Excel is a company that offers various services, with a distinctive focus on predictive maintenance, assessing the condition of machines and equipment through different processes.
Its purpose is to be a reference in the region, handling major maintenance tasks that currently tend to go to other centers. The project's objective was to develop a visual identity that connects with the industrial environment and demonstrates the company's commitment to promptly meeting customer needs, always with quality and delivering results.
The graphical solution for the symbol starts with the letter "E" and adds an upward movement with a slight step in the motion. The starting point for the development was the meanings of the word "Excel," which in English describes someone who does something much better than others or surpasses what they usually do, and "predictive," which involves data deduction or trend analysis. Therefore, it's a symbol that emerges from the combination of overcoming what was done in the past and analyzing graphs and data to develop the best solutions.
Logo Design | Visual Identity
Juiz de Fora/MG - Bra - 2023