Charlotte's Laser Clinic (CLC) is a clinic based in Wigan, United Kingdom, specializing in laser hair removal and potentially expanding into other aesthetic services in the future. The clinic aims to become a local reference, attracting clients who used to travel outside the city for procedures offered at CLC.
The project's objective was to develop a brand that connects with different types of clients, adapts to various touchpoints, and conveys trust and comfort.
The visual solution is light and versatile, designed to fit the calm and comfortable environment that the clinic's clients should experience. It aims to differentiate itself from the visuals adopted by various clinics in the segment, whether directly or indirectly.
Charlotte's Laser Clinic
logo design | visual identity
Wigan - UK - 2023
Author - R11 Design
Co-author - JRNMO