![aplicaí gif 01](https://assets.zyrosite.com/d95yopjNKEiyZ1pn/aplicai-gif-m5KrPNWB8Ku2NE57.gif)
![Aplicaí Outline](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/zoom-YD0vvyKKojHbOxv0.jpg)
![Aplicaí Diferença na Tipografia](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/outline-AGBvvLKKDvuw19eD.jpg)
![aplicaí notebook 02](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/1-macbook-air-mockup-YKbNP2qr5yCV2KyX.jpg)
![aplicaí posters 03](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_poster_frame_mockup_2-AwvPOX6M5vhDl0n0.jpg)
![aplicaí notebook 03](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/3-macbook-air-mockup-mP4NZeynZDuJ10ZB.jpg)
![aplicaí posters 02](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_citylight_poster_mockup_2-AGBvq7x4P9iE7wLQ.jpg)
Context
Aplicaí is a strategic business consultancy, with customized products for consultancies, lectures and training on innovation, leadership, motivation, sales and other relevant topics to promote transformative solutions for its clients.
The brand seeks, in general, to promote innovation and encourage people to be agents of this continuous development thinking.
aplicaí
Naming | Logo Design | Visual Identity
juiz de fora/MG - Bra - 2023
Aplicaí
![aplicaí gif cores](https://assets.zyrosite.com/d95yopjNKEiyZ1pn/aplicai-cores-gif-YBgylp5gZauvglgg.gif)
![](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/cores-YNqNDx1x1WFoKyL5.jpg)
![aplicaí tipografia](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/tipo-A85r2rpXzPhv4E4w.jpg)
![aplicaí redes](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/redes-mp873nz8p3hKyJMW.jpg)
![aplicaí posts](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/telas-instagram-AQEV3GKJleuGVe9a.jpg)
Naming
The name Aplicaí, intended to stimulate and promote transformation, is an expression that calls stakeholders to action. It is imperative, inviting, provocative, motivating and alive! The transformation proposed by the consultancy, or by its lectures and training sessions, will only be achieved if the individuals in each company turn the concepts, analyses and exercises into practical actions.
"Have you gained new knowledge? Apply it!"
"Do you have any doubts about whether a certain action will work? Apply it!"
"Have you understood the data and paths presented by the consultancy? Apply it!"
[The name Aplicaí has a similar translation to “Apply it”]
The Brand
The brand seeks, from its verbal and visual expression, to break away from the closed, heavy and highly formal language and aesthetics of the business consultancy segment. After all, when talking to different profiles of managers, employees and listeners, especially to promote progress and innovation, you need to be inviting, appropriating your attributes as an innovative, inspiring and exclusive brand.
The symbol and typography follow the simple, cheerful and popular profile to express empathy by welcoming different people, businesses and ideas. In addition, the visual identity brings a variety of colors, beyond corporate blue, but without being extravagant, to highlight its youthful, dynamic and adaptable way of being.
![aplicaí posters 04](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_poster_frame_mockup_1-mnl52zM9MrCxP94x.jpg)
![aplicaí notebook 01](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/2-macbook-air-mockup-mnl52zM9RpTx7Oxq.jpg)
![aplicaí posters 01](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_citylight_poster_mockup_4-mk35l0k9JpU11aeX.jpg)
![aplicaí bag 01](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_tote_bag_mockup_2-m7Vk2BWpRRibky5J.jpg)
![aplicaí bag 02](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_tote_bag_mockup_5-AMqp2MJ48vtl6ybp.jpg)
![aplicaí canecas](https://assets.zyrosite.com/cdn-cgi/image/format=auto,w=1920,fit=crop/d95yopjNKEiyZ1pn/free_mug_mockup_3-AVLNPGlbMDfvRpLN.jpg)