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Após anos de atuação no mercado a Serrato Rústicos (anteriormente Serraria Grama) definiu novos objetivos e buscou reformular sua marca para se reposicionar no segmento de móveis rústicos, atuar mais no meio digital e expandir seu alcance territorial.
Foram desenvolvidos os projetos de naming e identidade visual, com os objetivos de desvincular o nome da marca do nome do bairro em que a empresa se estabelece e desenvolver um nome e marca forte, com personalidade única no segmento, demonstrando sua força, simplicidade e beleza.
Serrato surge no contexto da combinação das palavras serraria, que deu origem ao negócio, e artesanato, valorizando o processo manual e criterioso na produção de suas peças e dos produtos adquiridos através de parceiros.
Serrato Rústicos
Naming | Identidade Visual
Juiz de Fora/MG - Bra - 2023
Serrato Rústicos
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